Who we are:
Swat.io is a Software-as-a-Service product that supports marketers in Social Media Publishing and Community Management. We are proud to be an independent, self-financed, product-led company, focused on building a product that users actually love. We follow a self-service-first approach and intentionally avoid aggressive sales tactics, putting user experience and value at the center of everything we do.
We’re a small, dynamic, and at the same time stable company with more than 15 years of bootstrapped success. Things move fast here, and good ideas don’t get stuck in meetings. They get heard and turned into action. Around 50 people from different backgrounds work together in a lean, agile way, with a lot of trust and personal responsibility.
We’re an ambitious team with big goals and a strong focus on sustainable growth. We aim to become one of the top 1% of SaaS companies with over €10 million in ARR. Guided by our values: We add value, We drive progress, We own it, We thrive together, we put quality over quantity. We believe that revenue follows quality, not the other way around.
Who you are:
You’ll join our Product Team and will be working side-by-side with experienced UX/UI designers and another Senior Product Manager. You have a strong user-first mindset and are always asking why before jumping into what. You are also comfortable reading API docs, reasoning about data schemas, and debating technical trade‑offs with our Engineering Team. You’re quick to adapt and adjust, confident in making decisions without all the answers, and driven by impact rather than process for the sake of it.
You’ll play a key role in ensuring our product continues to excel by understanding user needs, bringing a strong understanding of how to shape meaningful AI functionality, and collaborating with our developers to build valuable features.
You care deeply about user experience, challenge assumptions when needed, and know how to move things forward without getting stuck in the details. Your technical mindset and strong opinions help you hold your ground while staying open to better ways of doing things. Who you are not:
This isn’t a role for someone early in their product career or looking to move into leadership soon. If you prefer clear roadmaps handed to you or don’t enjoy working things out yourself with a team, this might not be a good fit. Same if you avoid decisions or struggle when things change quickly. We’re not looking for someone who just keeps the backlog tidy or takes orders. We need someone thoughtful, proactive, and ready to take real responsibility for what we ship and why.
Purpose of the role
You’ll bring direction, structure, and focus. Your job is to turn ideas into real things, fully leading cross-functional projects from start to finish and making sure nothing gets stuck in endless discussions. You’ll also translate requirements of modern AI user flows into actionable work that uses technology to create real value for our end users. You’ll keep everyone aligned and moving forward, ensuring we build what truly matters. Our Head of Product combines a strong engineering background with strategic product thinking, driving our product vision. He relies on strong PO/PMs like you to drive and execute the product vision.
That will also include:
Supporting the team in planning and prioritizing work that aligns with strategy and reality.
Clarifying API needs and applying it to modern concepts like MCP servers.
Translating complex requirements into clear specs that make sense to everyone.
Balancing long-term roadmap goals with short-term opportunities, reacting to unexpected changes (like API changes or emerging Social Media platforms)
Working across a broad product scope, from publisher to inbox and beyond, while dealing with platform limitations and finding the right trade-offs
Pairing with designers early on to explore problems and define solid solutions
Collaborating closely with skilled and opinionated developers who value thoughtful input, to enable the development of value-adding features.
Making sure Sales and Marketing have what they need to talk to customers and win them over. You can provide technically accurate messaging about limitations, supported integrations, and known edge cases.
We expect you to:
Actively shape how we work by bringing in ideas to improve collaboration, prioritization, and focus right from the beginning
Take full ownership of major product initiatives, lead them from discovery to delivery, and ship meaningful projects within your first few months
Make data-informed decisions: monitoring feature adoption and trends, challenging assumptions, deriving improvement potentials, and always asking "why" before we build. Make data‑ and architecture‑informed decisions, validating assumptions with logs, metrics, and experiment results.
Are you ready for this?
We define ready as
You have at least 5+ years of experience as a Product Manager or a Product Owner of SaaS products and successfully owned and delivered complex product initiatives end-to-end
You can read and reason about API docs, OAuth flows, webhooks, pagination, and rate limiting.
You have used tools like Amplitude, Mixpanel or Posthog before and understand how collected data can be used to validate a feature
You’ve worked on building AI-powered product features and understand the full development cycle from selecting the right models and designing prompts to delivering a smooth, valuable experience for users.
AI is part of your toolbelt in your daily work (analysing data, writing prompts, optimizing how you work).
You understand software development processes and how to work with engineers
You prioritize backlogs, allocate resources, and manage multiple projects without losing focus
You think in iterations, breaking big ideas into manageable steps, and are pragmatic about what to build and when, focused on purpose over perfection
You know how to collect and read the data to guide decisions and spot opportunities for improvement or growth.
You bring fresh, user-first ideas and stay curious about new tools, trends, and competitors.
You have an opinion and aren’t afraid to speak up, but you are also open to challenge and better arguments.
You are experienced in working with different stakeholders and navigating shifting requirements.
You understand modern product management practices and aren’t afraid to dive into new technologies or unfamiliar problems (think: AI, Social Media platform shifts, unexpected API changes).
You're fluent in English and confident in communicating your ideas, decisions, and reasoning across teams.
Nice-to-haves:
German language skills
Technical understanding/technical background
Experience with social media platforms and SaaS products
Certification as Agile Product Owner
Don’t worry if you don't meet all the qualifications. If this opportunity catches your eye and you are passionate about the field of work, we are happy to receive your application. If we both think we are a good match, and team fit is as important to us as a technical fit, we will find a solution and grow together.
Our stack/How we work:
The product team plans everything in Linear, collaborates with designers in Figma, and works in 5-week development cycles, each starting with a kickoff to clarify resources, scope, and what we can realistically accomplish, whether for research or execution.
We keep our processes agile with needed fixed points such as weekly team meetings, retrospectives, and ad hoc collaboration via Slack, Google Meet, or Slack Huddles. We are always open to jumping on calls, diving into problems together, and making sure humour is part of the process. Strong GIF game is recommended.
We enhance productivity with advanced AI features of Raycast Pro, track user feedback in Productboard, and analyze product usage with PostHog to guide decisions and priorities.
Bigger projects typically span 2–3 cycles, but we aim to ship a meaningful first iteration within one cycle.
The entire Swat.io team collaborates on Slack, Linear, Google Meet, Notion, Google Suite, and FigJam.
Product Unit Guiding Principles
Iterate Agilely:
Simplicity Wins:
Simplicity is in our DNA
No project is too small, but there is definitely a „too big“.
We value clear and simple design.
Simplicity also means no technical debt.
Collaboration First/ one for all, all for one:
Data-Driven Excellence:
Positive Team Culture:
We are good & fun people.
We assume the best intent.
We give feedback because we care about each other.
What you’ll find:
Personal development: An exciting area of responsibility with high autonomy and opportunity to bring your ideas and improvements to shape our product.
Annual learning & development budget: You’ll receive €1,000 per year and 4 additional days off for professional or personal development.
Professional equipment: We’ll equip you with everything you need: MacBook, smartphone, headset, and more.
Salary: Permanent contract with a gross annual salary starting from EUR 70.000,- for a 38.5-hour work-week, depending on your level of experience and demonstrated expertise. Overtime will be compensated as time off.
Flexibility: We work with a flexible hours model with no core working hours that allows you to shape your workdays around your needs and those of your team and customers.
Remote-friendly model: You can comfortably work full-remote from your country and/or from our Vienna office. Whatever works best for you, as long as you are located in Europe. You can also work abroad from anywhere in the world for up to 3 months per year - just keep time zones in mind.
Family-friendly: We guarantee your job after parental leave and offer truly flexible working hours and models. Around 40% of our team members are parents, showing how seriously we take work-life balance.
Team spirit: At Swat.io, we are makers who excel at what we do while caring for each other’s well-being and creating a supportive environment. We have regular team collaboration activities and bi-annual company events that bring all Swaties from around the world together to connect and celebrate in Vienna. If you are located outside of Vienna, we will support your travel costs.
Public transport support: If you’re based in Austria, we support you with a yearly public transport ticket (Vienna public transport pass or a portion of the KlimaTicket).
We are proud to have an inclusive workplace environment that will foster your development, no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Our process:
Your contact people are Roman, the direct manager for this role, and Jane, our Talent Partner
CV screening
Cultural Interview with Jane
Technical interview with Roman. We are interested in seeing how your product judgment is informed by an understanding of technical constraints and trade-offs.
Assessment Round & Meeting with Johannes, our CEO, Product
Meet the rest of the team
Offer & open questions
Our job posting got your attention – great! We are looking forward to getting to know you better. Show us who you are – we are interested in your personality and how you fit into our team to support our ambitions.
The preferred starting date is as soon as possible, but we are ready to wait for our perfect candidate ;)
If you have questions about us and our culture, our Team, or our recruiting process, check out our company page: https://swat.io/en/company/ and the FAQ section.
